Saratoga Intelligence
Read the signals behind search demand
Understand Search Console clicks, impressions, CTR, and average position without confusing estimates with results.
01
Use your own Google evidence
Search Console reports the search activity of properties your Google account can access. It does not reveal comprehensive competitor traffic or keyword rankings.
- Connect a client-owned account with read-only consent.
- Select an actual accessible verified property.
- Keep search data separate from local crawl observations.
02
Prioritize with enough evidence
High impressions and relatively low click-through rate can justify a title or snippet review. Queries with meaningful impressions and an average position around 5–20 can inform content work. Neither signal guarantees an improvement.
- Compare equal-duration periods and account for seasonal changes.
- Use a minimum sample before showing numerical impact.
- Label additional-click calculations as scenarios, not forecasts.
03
Know what is not connected yet
Per-client Google connection setup is currently required. Until it is enabled, Intelligence shows real crawl evidence and an explicit unavailable state for Google metrics.
- No shared builder Google account is used for client reports.
- No performance chart is filled with demonstration values.
- The workspace remains useful for audit and action tracking.